Marketing as the Most Important Function of Management

Marketing as the Most Important Function of Management Introduction There are different functions of business management. The functions of business include controlling, leading, organizing and marketing among others. These functions are essential in successful operation of the respective business entity. The management functions should be effectively coordinated to achieve goals and objectives of a company or organization.Advertising We will write a custom essay sample on Marketing as the Most Important Function of Management specifically for you for only $16.05 $11/page Learn More Each function plays an important role in the development and success of the respective business. However, marketing is considered among the most important functions of management because it is concurrent through the management process of an organization. Marketing involves searching of market for the products of an organization and determination of the customers’ preferences and appropriate product to produce in the market. It also involves informing the public of new products of a company, how to use the respective product, close competitors and how to compete fairly and effectively in the respective market, and any other change that has been made on respective products. There are different tools that can be used for marketing, for instance, events. This paper highlights how events can be used as a marketing tool. There are different categories of events that companies or organizations may participate in; they include, leisure events, organizational events, personal and cultural events. Choice of an event to use as a marketing tool wholly depends with the respective product that a company intends to market and the expected target group or consumers. Generally, most companies use product launch as a marketing strategy because it is the most common form of organizational event organized by all companies irrespective of size or nature of products produced. Basically, events are categorized with reference to their objective and purpose (Bowdin ‘et al’ 56). However, organizations and companies may use different events as a marketing tool irrespective of their objective or purpose provided the company achieves its goal and the event also achieves its objective and purpose (Goldblatt 79). Consumers’ tastes and preferences are dynamic and therefore require organizations to closely monitor the market and adapt to respective changes that may affect their survival and operation in the respective industry. To effectively operate and compete in an industry and meet needs and demands of consumers, companies need to establish an effective strategic marketing tool.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The tool should also be considered an effective communication tool, for instance, events. Events are considered one of the most effective communication and marketing tool that are from launching of a product to organizing of press conferences (Goldblatt 84). Basically, promotional events are created by companies to enable them effectively communicate with both the potential clients and existing customers of the company or organization (Bowdin ‘et al’ 64). Consumers are evenly distributed and reaching them at once may be difficult and tricky. However, use of events as a strategic marketing tool may enable easy reach to consumers from different geographical areas. Though organized promotional events may not be attended by all consumers or customers, they can be reached through Medias such as radios, magazines and television among others. These medias can be accessed by different people hence enable easy reach to different consumers (Bowdin ‘et al’ 71). Furthermore, these Medias enable reach to thousands and millions of people and from different geographical areas. Similarly, companies or organizations may organize events and invite target audience to the actual event, but this might not be effective in reaching a large number of the target group (Goldblatt 93). Though most companies and organizations rely on organizational events for marketing, this cannot be effective in reaching large number of people especially potential consumers; therefore, use of other events such as personal, leisure and cultural events may be effective in reaching different groups of people, for instance, leisure events such as sports and music may be effective in marketing a product and reaching a large number of people leading to profit increment. Companies especially beverage and alcohol producing companies are at a better position in using leisure events in marketing because the products are mainly used during leisure periods or occasions (Bowdin ‘et al’ 83). A company producing energy drink, alcoholic or beverages may decide to sponsor a sporting or music auditions event. Sponsorship is the main method how companies use leisure events such as music and sporting activities in marketing their products and increasing their market share. During such events, companies are able to expose different people attending the events to both their existing and new products, it also gives the company an opportunity to personally interact with both the existing and potential customers hence maintain the existing clients while win over potential customers.Advertising We will write a custom essay sample on Marketing as the Most Important Function of Management specifically for you for only $16.05 $11/page Learn More Leisure events are effective in marketing products because organizations or companies have the opportunity to teach clients how to use their products, inform them of changes made on the product give both existing and potential clients opportunity to use their products at no cost. Moreover, such events enable a company to understand demands of different consumers, ex pected changes they ought to make to their products to effectively compete in the market with other products (Goldblatt 112). Choice of event to use as a marketing tool wholly depends with the type of product produced by a company or organization. Event to use in marketing also may determine the outcome of the marketing process with reference to the product the respective company or organization produces (Goldblatt 121). There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in marketing their products. Such events may also expose potential clients to the products of the company because such products are mostly used in such events, for instance, anniversary of the 9/11 bomb blast victims among others. Furthermore, such companies may also participate in sponsorship of cultural events such as art, heritage and ceremonial among others (Bowdin ‘et al’ 89). Conclusion Marketing involves boost of sales, informing of consumers how to use products of a company, changes made on a product, new products produced by a company, discount on prices and improvement on respective products. There are different marketing tools that can be used by companies; however, events are among the best tools that can be used by companies in producing different products. Events can be used by different companies and organizations producing different products as marketing tool because it can be used in reaching large number o people and at a reasonable cost. Therefore, event can be considered one of the universal and best marketing tools that can be used by any organization irrespective of the products it produces or group it targets. Bowdin, Glenn; Johnny Allen, William OToole, Rob Harris, Ian McDonnell. â€Å"Marketing tools.† New York: Springer, 2009. Print.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Goldblatt, Joe. â€Å"Marketing tools: Event Management.† Cambridge: Cambridge UP, 2010. Print.

Analysis of Dubai’s Economy

Analysis of Dubais Economy Dubai’s Financial Crisis: Dubai is usually characterized by sky piercing towers, rotating buildings, spectacular architectural designs, flow of petro-dollars which refers to the income coming from exporting oil and its products to other countries, broad and clean road networks, etc. It represents a face of modernization and advancement and has earned a place amongst one of the most technically advanced countries in the world. This rapid development of the country was a result of the focus of the government on tourism thus promoting the real estate sector with the help of revenues coming from export of oil and natural gas. With the largest real estate company of Dubai Emaar properties becoming bankrupt in the United States and vaDubai proposal to delay the repayment of all its debt’s for a period of 6 months on November 26, 2009 the financial crisis in Dubai was exposed in front of the world which had bad effects on countries around the world. The debts were as large as $59 billion causing a stop to the investment cycle of Dubai for 6 months. The Dubai’s real estate industry was based on huge loans which they expected to pay through the revenues they earn from them but with recession hitting the industry badly their plans failed. Thus the Dubai’s financial crisis to a large extent can be said to be a consequence of real estate bubble burst in Dubai. Dubai’s Economy: Before getting to the financial crisis it is important to know the structure of the Dubai’s economy which is one of the most unique and unusual in the world. It is divided into free zones setup by the government of Dubai. The zones are industry specific with Jebel Ali free zone being the fastest growing in the world. The Jebel Ali free zone offers a set of products and services such as: ready to use offices, Business centers, factories, Warehouses, infrastructure ready plots etc. Jebel Ali free zone commonly referred to as Jafza is a part of Dubai based; a s tate owned Economic Zones World. It is one of the world’s biggest developers of Economic Zones, Logistics and Research and development driven Industrial Parks. The main free zones of Dubai are Jebel Ali free zone, Dubai Internet City, Dubai Media City, and Dubai Maritime City which are based on the industries they are related with. People have false misconception about Dubai’s economy they believe that it’s mainly driven by oil and gas although the oil sector comprises of less than 6% economy of Dubai that was primarily dependent on oil as a main source of revenue in the past. Dubai being a part of the United Arab Emirates is expected to be great producer of oil, petroleum and natural gas although it is a good producer but compared to other countries of the United Arab Emirates it produces relatively lesser quantities of oil. Dubai produces 240,000 barrels of oil per day and its revenues from natural gas constitute only 2% of the total revenue that United Arab E mirates gets from natural gas. Although it is true that Dubai’s economy was initially build on the revenues generated by its reserves of oil and natural gas but with time it’s oil reserves have reduced significantly as a result of a large increase in the demand for oil and oil products around the world and over the years and Dubai exporting a great amount of oil to other countries it is expected that Dubai’s reserves of oil will get exhausted in the next 20 years and so it has concentrated on the tourism industry to generate good revenues at that time. (Dubai hit hard)

CourseHND health and social care (topicworking in partnership) Essay

CourseHND health and social care (topicworking in partnership) - Essay Example Client interactions form the basis of Client involvement. Client interactions sometimes are nerve wracking. To involve clients it is essential to build a strong client relationship. A good starting point is to work on the little things like Having informal meetings outside of your formal meetings with the client that can really help your status as their trusted advisor. Hence you can get some information that was not shared in the formal meeting that can even further help you serve their business needs. It also might help you to learn more details about their business, which also helps you to provide service to them better. Client involvement is based on the premise that people with learning disabilities and mentally ill is people first. It focuses throughout on what people can do, with support where necessary, rather than on what they cannot do. The various changes in client involvement have resulted in innovative approaches to partnership working. Effective partnerships are very essential to achieving social inclusion for people with learning disabilities. The changes have made the client groups with mentally ill and learning disabled more independent and respectable. The changes also provide the clients core services which are seamless fast and responsive. By working in partnerships with other local agencies, the clients are provided physical, social and emotional support with life limiting disorders in their own homes as an alternative to hospital-based care. b) Objective To illustrate the development of working in partnership prior to NEW LABOUR GOVERNMENT and to analyze various legislation issues. Development prior to New Labour Government Prior to New Labour Government partnership working was not widespread because of A lack of agreement about values and service objectives. An inability or unwillingness to agree on financial arrangements. Low priority being given to joint working within organizations. Children Act 1989 Under the Children Act 1989, Local Authorities, have a general duty to safeguard and promote the welfare of children within their area who are in need. Local Authorities should work in partnership with parents; the first option must be to work with the parents by voluntary arrangement. The authority by working in partnership with the local agency must assess a child's needs and promote the upbringing of children. The following have been provided by working in partnership with the local authorities: Day care for pre-school and other children. Provision of accommodation for children Advice and assistance for mentally challenged children. NHS Community Care Act 1990 The NHS and Community

Q8 Essay Example | Topics and Well Written Essays - 750 words - 2

Q8 - Essay Example ast that everyone has difficulty keeping up with them and developing conclusive interpretations about their effects on organizations (Weitz and Shenhav 2000). The balanced-scorecard measures would help to identify advances in technology, especially computer, information, and communications technology, have presented organizations and managers with dramatic new challenges and opportunities, and researchers have been pressing to develop the theoretical and research grounding needed to understand and manage these developments. The rapid advent of computer applications, the Internet, and other forms of information and communication technology have major implications for organizations and their management, but people have trouble saying exactly what effects they have and why. As for effects on public organizations, especially until recently, research has been scarce. The rational for the balanced-scorecard is to investigate and analyze new trends in information systems application and the ir impact on communication, effects on corporate design, structure and productivity. The framework helps to explain why even very similar technological initiatives can have very different outcomes, because of different organizational and institutional influences on their implementation. Fountain also describes how such influences raise formidable challenges for successful utilization in government, given the strong, often entrenched organizational and institutional influences. These components of the framework combine to influence the way technological initiatives play out (Castellano and Young, 2006). 2. The main criteria I will use to assess the information technology are desirability and efficiency test. The objectives of the analysis are to (1) identify the main applications of information technology in a given organization; (2) analyze their impact on a corporate organization, (3) identify the main trends and factors which influence implementation of information technology and (4)

The Most Dangerous Game Essay -- essays research papers

The Most Dangerous Game Have you ever had feelings about something that later changed? In "The Most Dangerous Game" by Richard Conel, I will show how one character changes his opinion about something after he has experienced it himself. Almost all of us have said "Oh that's easy" or "I could do that any day!" and then find out that the task is harder then it looked. In a summary, "The Most Dangerous Game" is a story about a man named Rainsford whom gets stranded on an island with a crazed general. This general is named General Zaroff. Rainsford was an excellent hunter who wrote many books about hunting. General Zaroff was a fan of Rainsford's books, so he immediately knew who Rainsford was when he found him. General Zaroff let Rainsford in and trea...

Sample Acknowledgement

We, the researchers, would like to extend our gratitude to all those people who helped and supported us in completing this term paper. We would like to thank our beloved professor, Fr. Kim Lachica, S. J. , for the lessons, guidance and advices he bestowed upon us. He inspired us to work efficiently on this project. In addition, we would like to thank him for motivating us to work hard in achieving our goals in life.Moreover, we would also want to express our gratefulness to the one who gave all of his time to us in the interview and shared his personal life experiences as an entrepreneur which also motivated us to work harder in our fields. He is no other than Mr. Steffen Eisenbarh, the owner of GROUPWORX101 Company. For without him, we would not finish this project. In addition, we express our sincere gratitude to our families who understood and encouraged us in every time we spent in making this term paper.Last but not the least, we would like to extend our heart-felt gratitude to our Almighty Father for His unending and unconditional support He had given upon us. He enlightened us throughout the struggles and experience we’ve been through in making this term paper. Without the help and support of the particular persons that mentioned above, we would face many difficulties while doing this term paper. Again, we take this opportunity to express our gratitude to the people who have been instrumental in the successful completion of this term paper.

Facebook A Social Networking Site - 857 Words

When one joins a social networking site, they basically sign their rights over to that site (Friends Without Boarders). Many people do not read the terms and conditions when making an account to begin with, so they never know what they are really getting into (Friends Without Boarders). For instance, did you know on Facebook when someone joins, it automatically allows Facebook to access their information? They collect data from their members off of third party websites, so they can tailor the website towards them and their interests (Friends Without Boarders). One specific way in which Facebook does this is through banner advertisements. Facebook has over 176 billion banner ads that show up in the first three months of membership alone (Friends Without Boarders)! What is unique about these advertisements is that they are different on every single person’s page. These specific advertisements are based off of what each member ‘likes’ on Facebook, or other websites t hat have the option (Friends Without Boarders). In addition to likes, the more updates Facebook gets someone to share and the more preferences they make public, the more data there is to pool for advertisers (Friends Without Boarders). As if this was not already enough Facebook also introduced something called â€Å"peer pressure advertising.† This means if someone’s friend clicks the ‘like’ button they will soon find an ad on their Facebook page suggesting it. This information is then shared on other websites, so thatShow MoreRelatedFacebook Is A Social Networking Site1467 Words   |  6 PagesFacebook is a social networking site (SNS) where people can communicate with one another, share photos and posts, and poke one another. Numerous studies have been conducted concerning Facebook, and an array of social and psychological theories have been used to study the SNS. When I was looking through my profile from over the years, I began to notice characteristi cs about me that I tried to present to my audience. Self-esteem issues were present in my profile, and the social comparison theory relatedRead MoreFacebook And Social Networking Sites Essay1619 Words   |  7 PagesNew media has been easily made available everywhere and Facebook in particular as one of the world most popular social networking site (SNS) can be made accessible from desktops, laptops, smartphones and tablet because of this, almost everybody can have access to Facebook anywhere they go. For the most reason, due to the introduction of new media, Facebook plays a key role communication and staying in touch with families, friends, acquaintances, businesses, groups meetings and a whole lot of othersRead MoreFacebook And Social Networking Sites1532 Words   |  7 PagesMark Zuckerberg founded Facebook when he was 23 years old while he attended Harvard University. Zuckerberg went to Harvard to study psychology and while he went there he developed a number of social networ king sites that allowed students to view other students with the same degree and others where users could rate people’s attractiveness. When Facebook was first launched in February of 2004 it was called â€Å"The Facebook†. 1,200 Harvard students signed up and had a Facebook profile within the firstRead MoreFacebook : A Social Networking Sites Essay2202 Words   |  9 PagesThrough its years of operation, Facebook has been able to evolve and remain as one of the most popular social networking sites ever created. Facebook’s purpose is for users to connect, share,†¯and communicate with each other across the†¯internet. The case explores the beginning of Facebook, in 2003, when Harvard student, Mark Zuckerberg first created an on-campus website called Facemash. The site would allow other students to rank the attractiveness of fellow students and quickly became the topic ofRead MoreFacebook : A Social Networking Sites At The Moment1661 Words   |  7 Pag esIntroduction Facebook is one of the most famous social networking sites at the moment. It was launched in February 2004 and it is owned by Mark Zuckerberg and his Harvard college roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The website at the start was only for Harvard students but it soon expanded to colleges in the Boston area, then the Ivy League and Stanford University. When the website first started it was called The Facebook but was laterRead MoreFacebook Is The World s Second Largest Social Networking Site1916 Words   |  8 Pages 1.0 Introduction In February 2004, Facebook was founded by Mark Zuckerberg and his college roommates while they studied at Harvard University. It is the world’s second largest social networking site and was originally known as â€Å"The Facebook† which was changed a couple of years later to facebook.com, which it is known as from today (2014). The site remains free to join and makes its profits through advertising revenue. (Phillips, S.2007) Facebook has adapted greatly over the last 10 years, itRead MoreDo Social Networking Sites Such as Facebook and Twitter Cause More Harm Than Good1017 Words   |  5 PagesDo social networking sites such as Facebook and Twitter cause more harm than good? As time changes almost everyone around the world spends time using internet instead watching television these days. They seek help from internet, communicate through internet, and play games online and many more. People starting from minor to adult, they all love to be in the very popular social networking sites such as â€Å"Facebook† and â€Å"Twitter†. Actually, theseRead MoreSocial Networking Sites Among People1130 Words   |  5 PagesContinuance intention of Facebook among people related to different aspects of user psychology. People with high self-esteem use Facebook for number of hours to enhance their social life. People who are narcissist by nature are prone to get addicted easily to social networking sites. People who are extravert spend more time on Facebook to enhance their social life. 2.0 Introduction Social networking sites help diversity of people of different culture to communicate with each other. In thisRead MoreEssay on Social Networking in Business1149 Words   |  5 PagesMike Swanstrom 3/29/2010 Social Networking In Business Introduction Social networking in business is the study of individuals interacting socially for business purposes. This can be done either electronically, or not electronically. Usually when social networking occurs electronically, it is achieved through network-based interfaces. Social networking is primarily focused around one thing: connections. One can utilize every social network that exists (Facebook, Twitter, etc.), but unlessRead MoreThe Use of Social Networking Sites1657 Words   |  7 PagesAdvantages, Abuses and Dangers. Their Advantages, Abuses and Dangers. The Use of Social Networking Sites The Use of Social Networking Sites Introduction: Human beings by and large are social. They feel an inherent need to connect and expand their connections. There is a deep rooted need among humans to share. In the past, due to geographical distances and economic concerns, connections between people were limited. A social network is made up of individuals that are connected to one another by a particular