Wednesday, May 20, 2020

Essay on The Role of Ethnicity in Literature - 889 Words

Though it has become less of an issue in recent times, distrust of foreigners has always been an issue. This can be easily observed in Willa Cather’s My à ntonia. Within the first few pages, a statement is made about ‘alienating foreigners’. Jake, a friend and fellow traveler, tells the main character, Jim, that while à ntonia Shimerda has â€Å"pretty brown eyes†¦Ã¢â‚¬ , he points out that you are â€Å"†¦likely to get diseases from foreigners.† Jim’s first impression of the Bohemians is that they are illiterate, uneducated, disease-carrying people. Even after Jim learns to accept the Bohemians’ culture, the society around him continues to look down upon the immigrants, proving throughout the book that a culture with outsiders will always scorn those†¦show more content†¦However, the social prejudices follow her even there; townsfolk expect the girls that lived in town to be â€Å"‘refined’, and the country girls, who worked out, not.† Now, instead of being alienated as a Bohemian, she was being alienated as a country girl, as illustrated by Jim on page 129, where he notes, â€Å"I thought the attitude of the town people toward these girls very stupid. If I told my schoolmates that Lena Lingard’s grandfather was†¦ much respected in Norway, they looked at me blankly. What did it matter? All foreigners are ignorant people who couldn’t speak English†¦ The country girls were considered a menace to the social order.† This particular quote summed up Tony’s experience in America; no matter how gracious, accommodating or content of a worker she was, there would always be something that people found in her to dislike. Nevertheless, Tony makes do, successfully managing a distrustful brother and fatherless family. Eventually, she loses her job with Mrs. Harling because she doesn’t spend enough time working, and spends too much time at the town dances. She tries to find other work, but all of her attempts end in failure, and she eventually returns home to work on the farm with Ambrosch. Meanwhile, with à ntonia far from the town, no one is there to stop rumors from being spread about her. Less-than-accepting townspeople tell others that she is â€Å"too much of a man†, and â€Å"does too much work that was made for a man†. EvenShow MoreRelatedCultural Identity In Unashamed By Lecrae741 Words   |  3 Pagesidentity is the foundation in which identification is used to express his or her role in society. The distinction of cultural identity among a society affects a person’s role by pertaining to art and literature, as well as social organization element of culture. T hese examples of culture, refer to people all around the world. In the Story, Left behind, a native American student attending school is judged based on his ethnicity. In Unashamed by Lecrae, Lecrae uses music to express his identity among othersRead MoreRisk Factors For Suicide Among High School Students Essay1326 Words   |  6 Pagessuicidal behavior in high school students. In the present paper, risk factors were examined to see how they played a role in suicidality among high school students. Risk factors such as substance use, aggression, victimization, and risky sexual behavior are thought to increase suicide ideation and suicide attempts among high school students. Other aspects such as ethnicity may also play a role in suicidal behavior. Key terms in this paper include: substance use, risky sexual behavior, suicide ideation,Read MoreWhy Ghana Is A Democratic State1102 Words   |  5 Pages Fante and Ashanti Kingdoms fought for territory to sell slaves. Although peace prev ails for about a century, the ethnic factor exists and inter-ethnic violence frequently bursts locally (Tsikata and Seini 2004). The two predominant schools of literature on voting patterns have both been used to approach these studies. The â€Å"Spatial school† assumes that the voter has a given stake or interest in the outcome of the vote, which he recognizes, and which leads him to vote as he does, (Enelow, HinichRead MoreRace, Ethnicity, Art and Film Essay826 Words   |  4 Pagesrace relations, ethnicity and how art and film relates to these social issues in their cultural context. Art and film have played vital roles in advocating for a society free of ethnicity and racism. Using vivid descriptions and evidence of both text and a movie this paper seeks to relate accordingly the concerned issues and factors affecting these social vices. It will demonstrate race and ethnic tendencies in diverse cultural contexts. As a demographic phenomenon, ethnicity is belonging toRead MoreChallenges Faced By Ethnic Minority Supervisors1216 Words   |  5 Pagesguided by the courses I took in the doctoral program, my personal experience as a supervisor and the gaps in literature review that motivated me to pursue this area of research. In the past two and a half years of my doctoral program, I took courses (advanced clinical supervision, advanced family counseling, and independent research in multicultural counseling supervision, multicultural literature for children and adolescents, and a course on survey design in educational research) to help me better understandRead MoreEssay On Data Analysis Plan1103 Words   |  5 Pagesdesign. The research question is descriptive and examines the correlation between the beliefs of social work roles and the attitudes of the social work profession among on-ground, undergraduate, Concordia University students in Portland, Oregon. This study will also compare the diffe rence among the surveyed participants of Concordia University regarding their level of beliefs of social work roles and their attitudes of the social work profession with previous studies’ findings. The student populationRead More Differences that Divide Essay1201 Words   |  5 Pagesfrequently participate in acts of inclusion and exclusion on the basis of ethnicity, religion, and lifestyle as a means of dividing the population into clearly defined, mutually exclusive groups. This underlying expression of discrimination serves as a modern critical analysis against society’s prevalent tenets of inequality. The first form of discrimination, most significant to the character Hassan, is done on the basis of ethnicity. As Edward Hower comments in â€Å"The Servant†, The Kite Runner’s depictionRead MoreMulticultural Education : Issues And Perspectives1422 Words   |  6 Pagesachievement was ethnicity. The question we will be trying to answer is: Is a Student’s Ethnicity the only factor to affect success or failure in school? We will look at research from articles that will provide data on a student’s academic performance determined through ethnicity and other factors. These other factors include family, cultural capital, economic status, teachers, etc. By looking at studies done by other researchers we will try understanding if a student’s ethnicity or if other factorsRead MoreStructure Of The Paper : The Article Is Presented Using The Journal Style Scientific Paper Format989 Words   |  4 Pageslive† and â€Å"ethnicity and socioeconomic sta tus of people living nearby† (Leetmaa ,168). 5) Data and Methods – The authors relied on statistical and analytical data drawing upon the Tartu city government’s 1998, 2008, and 2013 municipal survey , and the 2000 and 2011 Estonian Census, to â€Å"estimate changes in residential preferences and segregation† (Leetmaa ,169) during the social, economic, and political transition period in post-Soviet Tartu. 6) Results: Preferences Toward Neighbor Ethnicity and WealthRead MoreThe Link Between Social Interactions Among Peers And School And Academic Outcomes For Over 40 Years Essay1619 Words   |  7 Pagesassociate with. Understanding the way social interactions affect academic achievement is important. Major issue in the literature on peer pressure quality special mention are: cultural patterns penalizing academic achievement and changes in the effect of peers over time. Academics argue that peer pressure effects become important during adolescence (Steinberg, 1996). Some literature says that is a cultural pattern within the African- American and Latino population where students discourage academic

Wednesday, May 6, 2020

A Christmas Carol Drama And Movie Comparison - 1018 Words

A Christmas Carol Drama and Movie Comparison â€Å"Greed is a bottomless pit which exhausts the person in an endless effort to satisfy the need without ever reaching satisfaction.†( Erich Fromm) In the story, A Christmas Carol, By Charles Dickens. The main character is a greedy man named Ebenezer Scrooge who has no Christmas spirit. Scrooge starts off in the story with no joy in his life. He is then visited by the ghost of his former coworker, who says that the Scrooge will be visited by three spirits who show him the past, present, and the future. There are many similarities between the drama and the movie. In the movie,(video 1984)Scrooge is taken to the past to see his childhood, and his young adulthood. As a child, he is ignored and hated by his father because he believes that Scrooge killed his wife because she died in childbirth. Past also takes him to see his girlfriend. He sees them at a dance, and he sees them break up, because his girlfriend thinks he cares too muc h about money. Scrooge is them taken to see his girlfriend and her husband and children. That is the life Scrooge would have had if he had stayed with her. The character Past is also a girl in the movie, and Scrooge wakes up from the dream wrestling with the floor rug. Scrooge is taken to the present, he sees the Cratchit feast on there small dinner, but when Mr Cratchit makes a toast to Mr. Scrooge, Mrs. Cratchit doesn t want to toast Mr Scrooge. Present takes Scrooge to see the places where theShow MoreRelatedEssay On Star Wars1985 Words   |  8 Pagesanytime soon. As a result, marketing campaigns must use all mediums available to them to bring their film to the attention of the public. This essay will highlight the marketing strategies used by two films from 2015, Star Wars: The Force Awakens and Carol. To what extent was the marketing of these films successful and were they able to draw viewers to the cinema, focusing primary on the trailers, stars and merchandising. Before going into how the two films mentioned above drew viewers to the cinemaRead MoreAnalysis on Conversation Features. Differenfes Between British and American English16034 Words   |  65 Pagesdates, between 2001 and 2002. Six Feet Under is a black comedy-drama of a group of people, who work in a mortuary, dealing with issues such as relationships, infidelity, and religion. In the episode we have chosen, called Familia, Fisher Sons (the mortuary) arranges a funeral for a gang member (Paco), while Nate (Ruth’s son) is a suspect in an arson and Ruth holds a welcoming dinner for Brenda (Nate’s girlfriend). Teachers is a comedy-drama which is situated mostly in and around a fictional school andRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesbid up its stock market price to make the company more valuable than such long-established firms as Coca-Cola, Hewlett-Packard, Time Warner, ATT, Boeing, Disney, McDonald’s, and General Motors and Ford. INFORMATION BOX COMPARISON OF MICROSOFT AND GOOGLE Table 2.1 Comparison of Microsoft and Google Growth in Revenues from Their Beginnings Microsoft Beginning Went Public Years from Beginning 1975 1986 11 years Revenues (millions) 1986 1987 1988 1989 1990 1991 1992 Google Read More_x000C_Introduction to Statistics and Data Analysis355457 Words   |  1422 PagesNumber: 2006933904 Student Edition: ISBN-13: 978-0-495-11873-2 ISBN-10: 0-495-11873-7 ââ€"   To my nephews, Jesse and Luke Smidt, who bet I wouldn’t put their names in this book. R. P. ââ€"   To my wife, Sally, and my daughter, Anna C. O. ââ€"   To Carol, Allie, and Teri. J. D. ââ€"   About the Authors puter Teacher of the Year award in 1988 and received the Siemens Award for Advanced Placement in mathematics in 1999. Chris is a frequent contributor to the AP Statistics Electronic Discussion GroupRead MoreDeveloping Management Skills404131 Words   |  1617 PagesSUPPLEMENTARY MATERIAL 24 Diagnostic Survey and Exercises 24 Personal Assessment of Management Skills (PAMS) 24 What Does It Take to Be an Effective Manager? 28 SSS Software In-Basket Exercise 30 SCORING KEY AND COMPARISON DATA 42 Personal Assessment of Management Skills 42 Scoring Key 42 Comparison Data 42 What Does It Take to Be an Effective Manager? 43 SSS Software In-Basket Exercise 43 PART I 1 PERSONAL SKILLS 44 45 DEVELOPING SELF-AWARENESS SKILL ASSESSMENT 46 Diagnostic Surveys forRead MoreFundamentals of Hrm263904 Words   |  1056 PagesQuestions for Review 51 Key Terms 51 52 HRM Workshop 49 Guarding Against Discrimination Practices 65 DID YOU KNOW?: Is a Problem Brewing? 66 Determining Potential Discriminatory Practices 66 The 4/5ths Rule 66 Restricted Policy 66 Geographical Comparisons 67 McDonnell-Douglas Test 67 Responding to an EEO Charge 67 Business Necessity 68 Bona Fide Occupational Qualifications 68 Seniority Systems 68 Selected Relevant Supreme Court Cases 69 Cases Concerning Discrimination 69 Cases Concerning Reverse

Operations Management Industrial and Business Sectors

Question: Discuss about the Report for Operations Management of Industrial and Business Sectors. Answer: Introduction Over the past few decades there has been prolific growth in various industrial and business sectors with the significant increase in technology and digitalization. The prolific growth has boosted the business sectors in implementing and applying varied new strategies by which the entire face of business operations has changed. With globalization being one of the major aspect that has impacted various sector in an effective way, technology has boosted the game plan of the business sector publicizing the attainment of goals and objectives on positive grounds. The major aim of the report is to highlight the critical introduction of CRM and e-CRM (Anderson and Kerr, 2012). Customer relationship management and electronic customer relationship management has prolifically enhanced the headways in information boosting the business operations in an effective way. The introduction of electronic customer relationship management has provided an improved potential to perform the business in the global market. Therefore it is quite obvious that it has also enhanced the affiliating lines that would help in transforming a significant business in a strategic way. The main aim of using e-CRM in an organization is significantly divided into three core aspects i.e. people, strategy and technology. This report will strategically analyze the importance of the electronic customer relationship management process in one of the most influential organization of the world, Sony (Azhar, n.d.). It would provide a detailed analysis about the process along with the major components that has been the key aspects in implementation and improvement of business operations within the organization. Background of the Organization Sony Corporation is one of the most influential consumer electronics organizations in the world. It is placed second best in electronics sector behind Matsushita Electric Corporation. Originating just after the end of the Second World War Sony has prolifically established it base with the introduction of varied revolutionary products. The companys electronic product ranges from audio and video products, personal computers, televisions, computer peripherals, and electronic components and telecommunications devices (Batenburg and Versendaal, 2007). The company with its innovative technological operations has also launched various products like game consoles and software accounts which significantly provides the organization about 9% revenues. Sony earns about 10% revenues from its music business that includes the Epic and Columbia record labels. Another 7% of revenues are generated from the television business and Sonys motion picture that prolifically includes the grand studio Columbi a Tristar. Sony Corporation was founded by Akio Morita a former naval lieutenant along with Masaru Ibuka a defense contractor. The company prolifically deals in search of technological advances that enable them to provide quality technological concepts products to its wide range of customers present in over 150 countries all around the world. Background to the process The process that is being discussed in this paper is e-CRM, which stands for Electronic Customer Relationship Management. Primarily, the said process is an interface which enables the organization to strengthen the relationship between their customers. Although the scope of e-CRM extends to a much larger functionality rather than merely help the company in understanding the requirements of their valued customers (Busaidi, 2013). The functionality that an organization is able to gain from an e-CRM interface helps them in not only assess the requirements of the customers and meeting their expectations but also enables them to do the same with their clients, employees, and associates. This is the prime focus of this paper. An elaborate analysis on the e-CRM process is presented in this paper that would help in understanding every nook and cranny associated with this process. Process details The purpose for which an e-CRM process is implemented in the organization primarily serves as a medium through which the organization is able to understand the requirements of its customers. Gathering knowledge of the customers is an essential element of businesses as it greatly helps the management to develop products and services accordingly (Wps.pearsoned.co.uk, 2016). The process e-CRM is an electronic process which is primarily required to be installed. Prior to the installation of the process the interface upon which the process runs requires to be developed by software developers. The developers develop the software, which after its development procedure is tested to ascertain that it is providing optimum and flawless functionality. If the test results demonstrate that the interface is running appropriately and does not contain any bug within its programming the interface becomes ready to be installed in a companys server (Chua, 2011). Once the e-CRM has been installed in the server it can be set to be the source point where all the datas get accumulated. Now, in order to obtain the data the e-CRM interface is required to be installed in the medium from which the data will inputted by the users. These medium can be of various kinds ranging from desktops, laptops, websites, blogs, social medias, mobile device applications etc the medium from which the e-CRM will be made available to users exclusively depends upon the organizations choice (Cunningham, 2012). The more the organization has spread across the digital space the more functionality the organization is capable of providing to the e-CRM interface. It would only require proper planning for the maintenance of the datas accumulated through it, and maintaining the e-CRM from the organizations end. Process planning Planning an e-CRM process is essential as without proper planning an e-CRM cannot provide appropriate functionality to neither the organization implementing it nor the user using it. Therefore, properly planning the process through which the entire operations would run is very essential. Primarily it is required to assign employees who would constantly monitor the data that comes through e-CRM. If the e-CRM application has been incorporated in the webpage of the organization it can be accessed by the customers or prospective customers. The information received from the customers from the other end would then be passed on to the concerned services which the customer has requested for thus, simplifying the information gathering process in the organization (Iyer and Bejou, 2014). Once the e-CRM interface has been installed in the organization it is required that the interface is maintained appropriately in order to provide optimum functionality to it. This is due to the fact that the e-CRM interface is entirely based on programming which can easily malfunction (Shihab, Sukrisna and Hidayanto, 2015). Therefore, in order to carry out the process without any hindrance the software analyst team has to monitor the core programming of the interface to make sure that the interface is bug free and has not been affected by any sort of malware. The functionality that an e-CRM process can provide to the organization is of potentially amazing. A successful e-CRM process can help businesses spread its wings and soar to new horizons. Therefore, once the e-CRM process has been implemented in the organizations framework it is very necessary to use the interface to in the organizations communication chain. This will require the organization to distribute the process within organizations network, to the distributers and suppliers, to the clients and associates. This would assist the company in shortening the verbal communication duration to a great (Jham, 2009). The persons having the e-CRM interface would then simply require putting in their requirements in the interface which would then be communicated to the management via another e-CRM interface by the employees receiving the information in the first place. The executives and employees this process would require will comprise of: Software programmers: These software programmers would be required by the company for the development of the e-CRM interface. Developers are largely responsible of providing functionality to the process interface and removal of bugs and malware from the core programming. Software analyst: the function of an analyst is to sort out the issues which are forcing the interface to malfunction. They are the ones who have to identify the presence of malwares and bugs and report the issue to programmers (Jones and Ranchhod, 2007). Software Designers: The purpose of the designers is to design interface that would be compatible with the program developed by the programmers. They are largely responsible for compatibility issues and implementing the program into interface so that it is compatible with the device or medium from which it is being used. Website developers: the purpose of the web developers is to install the e-CRM interface and keep it functioning in the companys webpage, social media page, blogs etc (Shah, 2008). App developer: the program developed by the software developer is required to be converted and made compatible with the mobile device so that the e-CRM interface can be used on mobile devices. This is carried out by app developers. App designers: they are largely responsible for the design of the interface on which the e-CRM mobile application would be accessed from. Data analysts: Employees would be required for the data to be analyzed and forwarded to the customer support executives so that the customer support executives are able to provide the required solution based on the information interpreted from the data (Kumar, n.d.). Furthermore, the data analysts will serve the purpose of communicating the collected information to the management and serve as the communication medium between the clients, associates, suppliers, distributors and the concerned management. Customer care executives: based on the data collected by the e-CRM the customer care executives would required to provide the support the customer requires. Process design The process will primarily require a software team. The purpose of the software team would be designed the e-CRM interface according to the requirement of the company. The software team can also be used in providing better and more functionality to the e-CRM. They will also monitor the functioning of the e-CRM so that it does not malfunction. This is very important for the safety and security of the data that the customers and clients have inputted. Furthermore, the more security the software team is able to provide to the data transmission from the user to the management the more safety the companys vital information gains (Muther, 2012). The function of the web developers and application developers are similar to the responsibilities of the software team and do not require any further elaboration. The design of the process is simple and is based on two modes, which are exclusively based on the source from which the e-CRM is collecting the information, which are: Customer Source. Clients/ associate/ supplier/ distributor source. The modes will require the data received from the e-CRM provided by the user to be transferred to either the management or the customer care executive in order to carry out the request incorporated in the data (Ranjan and Agarwal, 2009). Process objectives The objectives of the process would be: Offering better functionality to the communication process. Shortening the duration required for communication. Simplifying business processes by providing easy and effective means of collecting information. Efficient means gathering and distribution of information. Offering superior solutions to the other business processes. Performance and contribution The performance of the e-CRM process affects the overall performance of the organization to a large extent. This is due to the reason that the process chiefly deals with gathering and distribution of data and information, which are afterwards incorporated in the business processes in order to carry out various operations of the organization (Muther, 2012). Therefore, it can be assumed that the entire function of an IT industry bases its primary operations on the e-CRM process, and as the e-CRM process is largely responsible for the optimum functioning of other processes in the organization its contribution to the organization can counted among the chief source of operation through which the organization runs. Furthermore, contribution of the e-CRM process can be ascertained with the effective functioning of the other segments of the business such as the sales, distribution and finance. These departments will largely function based on the data received from the e-CRM process and based on the utilization of the data gained from the e-CRM process the processes will have to function accordingly in order to make the contribution of the e-CRM processes functioning significant (nassar, 2015). Recommendation It is recommended that the process is not confined to the limits where it is only implemented and used in gaining information from the customers only. It is highly recommended that the process is used in gathering overall information required for the proper functioning of the business. The information relating to employees in the marketing segment can be gathered with efficiency using an e-CRM interface designed to be used by the employees (Nguyen and Mutum, 2012). As the employees in the said segment are required to spend a lot of time outdoors therefore this interface would be very helpful in providing an efficient means of tracking their progress in order to make sure they are not slacking on companys time. The maximum ways the process is used the maximum amount of information the company would be able to gather. The process can be used in survey and analysis operations as well. These kind of operations focus on gaining knowledge regarding potential customers and businesses therefore, expanding the e-CRM process to such extent would help the organization to acquire business possibilities and prospective customers. Analyzing the implementation of e-CRM it is quite prolific that it would a significant effect on the supply chain management and the distribution management. Sony being one of the most influential companies of the world operating in more than 150 countries it is quite obvious to provide products and services at a continuous basis (Noruzi, n.d.). Thus, it is important for the organization to evaluate and analyze both the supply chain and distribution management effectively with the significant implementation of e-CRM. The effective implementation of electronic customer relation ship management process would enable to track the demand of the customers and supply products as per the needs. It would also have a prolific effect on the distribution channel of the organization by prolifically evaluating the major channels of distribution. But side by side it is also very important to strategically analyze the potential threats of that can lead to major drawbacks for the business operations of the organizations. Thus it is critically important for the organization to evaluate the risks that are associated with the implementation of the e-CRM (Nykamp, 2011). Evaluation of the risks in an effective way would enable the organization to have a smooth process of business operations. Conclusion Significantly evaluating the basic process of electronic customer relationship management it can be said that the process has provided a wide scope of opportunities to various companies in gather significant information about the customers along with having a major control over the supply chain and distribution management (Ranjan and Agarwal, 2009). The effective information that are gathered by the implementation of e-CRM in Sony Corporation not only helped to analyze the major purpose of business operations but also providing key horizons for the organization. This process orientation has enabled Sony Corporation to prioritize the customer service in a prolific way that would enhance the future endeavors of the organization in an efficient way. References Anderson, K. and Kerr, C. (2012).Customer relationship management. New York: McGraw-Hill. Azhar, S. (n.d.). The Relationship between Customer Knowledge and Customer Relationship Management Towards Service Quality in Malaysia.SSRN Electronic Journal. Batenburg, R. and Versendaal, J. (2007). Business/IT-alignment for customer relationship management: framework and case studies.IJECRM, 1(3), p.258. Busaidi, K. (2013). Aligning customer knowledge management tools with business strategy.IJECRM, 7(2), p.117. Chua, A. (2011). How Web 2.0 supports customer relationship management in Amazon.IJECRM, 5(3/4), p.288. Cunningham, M. (2012).Customer relationship management. Oxford, England: Capstone Pub. Iyer, G. and Bejou, D. (2014).Customer relationship management in electronic markets. Binghamton, NY: Best Business Books. Jham, V. (2009). An empirical investigation of customer satisfaction with multi channel banking.IJECRM, 3(2), p.121. Jones, S. and Ranchhod, A. (2007). Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management.IJECRM, 1(3), p.279. Kumar, M. (n.d.). Customer Relationship Management in Services Focus: Education Sector.SSRN Electronic Journal. Muther, A. (2012).Customer relationship management. Berlin: Springer. nassar, B. (2015). The customer trust and customer commitment of e-customer relationship management: study at Jordan of mobile phone services.IJECRM, 9(1), p.33. Nguyen, B. and Mutum, D. (2012). Customer relationship management: advances, dark sides, exploitation and unfairness.IJECRM, 6(1), p.1. Noruzi, M. (n.d.). Human Resource Management and Customer Relationship Management (HRM CRM).SSRN Electronic Journal. Nykamp, M. (2011).The customer differential. New York: AMACOM. Ranjan, J. and Agarwal, R. (2009). Application of segmentation in customer relationship management: a data mining perspective.IJECRM, 3(4), p.402. Shah, M. (2008). Fuzzy logic: a realistic tool for management of customer relation.IJECRM, 2(2), p.158. Shihab, M., Sukrisna, I. and Hidayanto, A. (2015). Investigating customer relationship management systems involvement towards customer knowledge creation processes.IJECRM, 9(1), p.56. Wps.pearsoned.co.uk. (2016).T1: Electronic Customer Relationship Management (e-CRM). [online] Available at: https://wps.pearsoned.co.uk/ema_ge_turban_elec_comm_2012/217/55592/14231614.cw/content/index.html [Accessed 12 Aug. 2016].