Thursday, October 31, 2019

Inelastic scatttering of neutrons or x rays by phonons Essay

Inelastic scatttering of neutrons or x rays by phonons - Essay Example The instrument used to measure this form of X ray scattering is called a TOF chopper spectrometers. Inelastic scattering essentially involves the interaction between neutron and phonons and the exchange of energy and momentum that takes place. The Inelastic Neutron Scattering can be represented by the following double differential equation ( Loong Chun, 2006) Here, the scattering function S (Q, E) is directly related to the space-time correlation functions that exist between particles or the space-time constraints of the particle itself. Coherent Inelastic Scattering This involves addition of both energy and momentum. A coherent scattering experiment provides details about the frequency and space configurations of phonons. The phonons can be quantified as the vibrations of ions in their respective positions of equilibrium. The experiment manages in measuring the static and dynamic factors of both the core electrons and the electrons located in the outer periphery. These x ray diffrac tion experiments provide information regarding the behaviour of quantum liquids. The speed of sound in water which is function of its temperature can be ascertained using this experiment. Further density variations of fluids with temperature changes and the corresponding arrangements of ions structurally also form part of the inelastic scattering process. ... Further the Born-Von Karman analysis provides relationship between force constants and the dispersions. (Loong Chun, 2006) Dispersion curves thus plotted using this relation provide information regarding the phonon density. This is critical in measuring thermodynamic specifics like vibration entropy and specific heat of materials.( Loong Chun, 2006) The INS Instrument-Crystal Mono-chromators and Choppers The INS instrument is capable of performing very precise measurements and calculating S (Q, E) to its absolute units. It is very critical to calculate the total energy interaction that occurs when scattering takes place. An energy filter placed at a certain collimated solid angle is used to allow these low energy scattered neutrons to pass through it. (Veenendaal M van et al, 2010) This utilizes two methods to assess the process. One involves a direct geometry which utilizes a combination of fixed incident energy and variable scattered energies. The other uses inverse geometry combin ing variable incident energy and fixed scattered energy. The coherent inelastic x ray spectrometer uses a mono-chromator of high energy that is utilized as the source. The analyzer is formed by a curved Si crystal. A nested crystal that is formed by a combination of Si (4 4 0)-(15 11 3) forms the mono-chromator. A Diced Silicon crystal of bending radius 6m with a combination of (18 6 0) forms the analyzer. The energy resolution obtained in this exercise is 2meV while the momentum transferred is 5A-1. The energy of the photons that are used to impact initially is in the range of 21.657 keV. (Loong Chun, 2006) Source: Phonon dispersion measurements in Berrylium along (0 0 ?) direction for the longitudinal phonons for ? values indicated for each spectrum,

Monday, October 28, 2019

Capitalismâ€a Propaganda Story Essay Example for Free

Capitalism—a Propaganda Story Essay Michael Moore is the Leni Riefenstahl of our time. Or, perhaps he would be better characterized as a Bizzaro World Leni Riefenstahl, because while she propped up with propaganda the political powers of her time, Moore uses the same techniques to bring down the powers of our time, be it GM (Roger and Me), the gun lobby (Bowling for Columbine), the government (Fahrenheit 911), the health care industry (Sicko), or free enterprise (Capitalism: A Love Story). In this latest installment in his continuing series of what’s wrong with America, Michael Moore takes aim at his biggest target to date, and the result is a disaster. The documentary is not nearly as funny as his previous films, the music selections seem contrived and flat, and the edits and transitions are clumsy, wooden, and not nearly as effective as what we’ve come to expect from the premiere documentarian (Ken Burns notwithstanding) of our time. And, most importantly, the film’s central thesis is so bad that it’s not even wrong. First, let me confess that even though I have disagreed with most of Michael Moore’s politics and economics throughout his career, I have thoroughly enjoyed his films as skilled and effective works of art and propaganda, never failing to laugh — or be emotionally distraught — at all the places audiences are cued to do so. My willing suspension of disbelief that enables me to take so much pleasure from works of fiction, does not always serve me well when pulled into the narrative arc of a documentary. Thus it is that with his past films I have exited the theater infuriated at the same things Moore is †¦ until I rolled up my sleeves and did some fact checking of my own, at which point Moore’s theses unravel (with the possible exception of Bowling for Columbine, his finest work in my opinion). But with Capitalism: A Love Story, Moore’s propagandistic props are so transparent and contrived that I never was able to suspend disbelief. What was especially infuriating about Capitalism: A Love Story was the treatment of the people at the bottom end of the economic spectrum. The film is anchored on two eviction stories contrived to pull at the heart strings. One family filmed the eviction process themselves and sent the footage to Moore in hopes he’d use it (many are called, few are chosen), and the other was filmed by Moore’s crew. The message of both is delivered with a sledge hammer: Greedy Evil Soul-Sucking Bankers (think Lionel Barrymore’s villainous Mr. Potter in It’s a Wonderful Life) are tossing out onto the streets of America poor innocent families who are victims of circumstances not of their making. Why? First, because this is what Greedy Evil Soul-Sucking Bankers do for fun on weekends. Two, because the economic crisis caused solely by said bankers has made it impossible for families to make the payments on those subprime loans they were tricked into taking by those same bankers, who themselves were suckered into a Ponzi-like scheme cooked up by Alan Greenspan and his Wall Street/Federal Reserve buddies to take back the homes fully owned by (first) the elderly and (then) the poor. In the fine print that the bankers carefully slipped past the elderly and the poor for these second mortgages and subprime loans, the contracts said that the rates on variable rate loans could go up, and that the house was collateral for the loan such that if the loan payments are not made the home is subject to foreclosure and repossession by the bank (which is what the bankers are hoping happens). In Michael Moore’s worldview, a goodly portion of the American people are ignorant, uneducated, clueless pinheads too stupid to realize the fundamental principle of a loan: you have to have collateral to secure the loan! No collateral, no loan. You say to the banker â€Å"I would like to take out a loan.† The banker says to you â€Å"what do you have for collateral?† What happened in the housing boom was that bankers relaxed their standards for what they would require for collateral (and income, assets, etc.) because (1) the government told them to do so and promised to cover their losses if it didn’t work out, and (2) they wanted to make more money; and borrowers wanted in on the cash cow that everyone was milking, from individual house flippers looking for a quick buck, to ordinary families wanting extra cash for remodeling, tuition, or whatever, to mortgage giants wanting corporate expansion. And all were driven by the same motive: greed! Yes, greed. Those evicted families knew perfectly well what they were doing when they freely chose to climb onto the housing bubble and take it for a ride. I have a much higher view of the American public than does Michael Moore. I don’t think the American people are so stupid or uneducated that they didn’t know what they were doing. This wasn’t rocket science. It was even on television, the ne plus ultra of pop culture! I well remember watching A E’s television series Flip This House, and reading all those magazine articles and get-rich-quick books on how to make a fortune in the real estate market, and thinking â€Å"wow, everyone’s getting rich except me; how can I get in on the action?† What I felt is, I’m sure, what lots of people felt. I looked into securing a second mortgage on my home in order to build a second home on an undeveloped portion of my hillside property, and then selling it to turn a tidy profit. Everyone was doing it. What could go wrong? Well, for starters I thought, what if it takes longer to build the home than I projected? We all know how slow construction projects can be. Could I make the payments on the second mortgage for an additional six months to a year? And what if I couldn’t sell that second home? Could I make the payments on the new loan indefinitely? What if my income decreased instead of increased, like it was at the time (and, subsequently, did †¦ dramatically!). And what would happen if I couldn’t make the payments? The answer was obvious, and it wasn’t in the fine print: I could lose my primary home. Forget that! Making a profit on a second home would be nice, but losing my first home would hurt well more than twice as much as making a profit on the second home would feel good. That’s a basic principle of risk aversion: losses hurt twice as much as gains feel good. Now, I’m not really a risk-averse guy (I gave up a secure career as a college professor for an insecure career as a writer and publisher), but even I could see the inherent risks involved when the home you live in could be taken away. My hillside remains sagebrush and wild grass. What about the people on the other end of the economic spectrum — the bankers and Wall Street moguls? Why aren’t they being evicted. Now, given that I’m a libertarian, you might expect me to come to the defense of Corporate America. Not so. Here I am in complete agreement with Michael Moore that, as I’ve been saying since the day it was first pronounced, â€Å"too big to fail† is the great myth of our time. None of these giant corporations — GM, AIG, Bank of America, Goldman Sachs, et al. — should have been bailed out. In fact, they should have been allowed to fail, their stocks go into the toilet, their employees tossed out on to the gilded streets of lower Manhattan, and their CEOs dispersed to work as greeting clerks at Walmart. They gambled and lost on all those securities, bundled securities, derivatives, credit default swaps, and other â€Å"financial tools† that I’ll bet not one in a hundred Wall Street experts actually understands. If you really believe in free enterprise, you must accept the freedom to lose everything on such gambles. These CEOs and their corporate lackeys are nothing more than welfare queens who adhere to the motto â€Å"in profits we’re capitalists, in losses we’re socialists.† Sorry guys, you can’t have it both ways without corrupting your morals, which you have, along with the politicians you’ve bribed, cajoled and otherwise coerced to your bidding. The solution? I have some suggestions of my own, but Michael Moore’s solution is beyond bizarre: replace capitalism with democracy. Uh? Replace an economic system with a political system? Even the à ¼ber liberal Bill Maher was baffled by that one when he hosted Moore on his HBO show. How does a democracy produce automobiles and computers and search engines? It doesn’t. It can’t. Capitalism: A Love Story, ends with a remarkable film clip that Moore discovered of President Franklin Roosevelt reading from his never proposed second Bill of Rights (he died shortly after and the document died with him). Included in the list are: The right to a useful and remunerative job in the industries or shops or farms or mines of the nation; The right to earn enough to provide adequate food and clothing and recreation; The right of every farmer to raise and sell his products at a return which will give him and his family a decent living; The right of every businessman, large and small, to trade in an atmosphere of freedom from unfair competition and domination by monopolies at home or abroad; The right of every family to a decent home; The right to adequate medical care and the opportunity to achieve and enjoy good health; The right to adequate protection from the economic fears of old age, sickness, accident, and unemployment; The right to a good education. That’s nice. To this list I would add a computer in every home with wireless Internet access. I’m sure we could all think of many more things â€Å"under which a new basis of security and prosperity can be established for all — regardless of station, race, or creed,† in Roosevelt’s words. But there is one question left unstated: Who is going to pay for it? If there is no capitalism, from where will the wealth be generated to pay for all these wonderful things? How much does a â€Å"decent† home costs these days, anyway? Do you see the inherent contradiction? Of course you do. So does Michael Moore, who elsewhere in the film longs for the good old days when the â€Å"rich† were taxed 90% of their earnings. So did Willie Sutton, who answered a similar question after being nabbed by the FBI during the Great Depression and asked by a reporter why he robs banks: â€Å"Because that’s where the money is.†

Saturday, October 26, 2019

Printing Industry Is The Uks Fifth Largest Manufactur Marketing Essay

Printing Industry Is The Uks Fifth Largest Manufactur Marketing Essay The aim of this project is to present a feasible idea to increase the brand awareness and profile of the social enterprise PrintIT, a printing company which is part of The AppleBy Trust. To achieve this research was carried out on the printing industry, analysis on the current firm and marketing activities and consideration of a potential new customer base for PrintIT to target. This would enable establishment of an alternative marketing strategy for PrintIT which is hoped to be successful. Printing Industry Analysis The Printing Industry is the UKs fifth largest manufacturing industry. It employs over 160,000 people in 12,000 companies most of which are fairly small. It is a vital manufacturing sector and has strategic importance to the economy catering for public authorities, retail, distribution, financial services, travel etc. In Northern Ireland Printing is a long established and mature industry and many of the companies that operate within the sector are long serving and have been involved in printing for a number of decades. http://www.britishprint.com/page.asp?node=297sec=Essential_facts_on_the_UK_printing_industry See Appendix 1 Johnston, Michael, Chief Executive, BPIF, The Marketing Managers Yearbook 2007, The BPIF, The Voice of the Printing Industry in the UK, See Appendix 2 http://www.investni.com/sector_profile_-_print___packaging.pdf Demand in the industry is greatly influenced by the level of activity taking place in the economy and subsequently demand for the sector did fall from early 2008 due to the economic downturn. Printing companies are losing contracts as organisations go into administration. Declines are inevitably likely 2010, 2011 with full recovery and possible increases in 2012. Fenn, Dominic, Key Note Marketing Report 2010, 15th Edition, Printing, April 2010 ISBN 978-1-84729-608-5, See Appendix 3 The industry is hugely affected by macroeconomic factors and Printing is expected to advance in the future. Below is a PEST Analysis which explains the most crucial factors affecting the industry:- Political Legislation IPPC (Integrated Pollution Prevention and Integrated Control) is the most crucial and looks at resource and energy efficiency, accident prevention and minimisation of other pollutants including noise and heat. envirowise.wrap.org.uk//Integrated-Pollution-Prevention-And-Control- IPPC.html New powers have been given to the ICO (Information Commissioners Office) which could see Printing companies face major fines therefore Printing firms processing personal data need to ensure it is adequately protected. Nias, Simon and Sheahan, Tim, Printers could face  £500k fines under new powers given to ICO, PrintWeek article 4 December 2009 (20 Nov)See Appendix 4 The Printing Industry is a hugely polluting industry and environmental issues include:- Water Large quantities of water are used in most printing processes and Water charges are being introduced at the end of the year in Northern Ireland See Appendix 23. The alternative would be waterless printing nevertheless the printers are expensive to purchase and run. Waste Relatively high levels of waste are generated by the printing process. This is also a social issue. Emissions VOCs are believed to come from the Printing Industry. These can cause headaches, dizziness, nausea and much more serious affects if exposed to for long periods of time. environmentalchemistry.com/yogi//200602airpollution.html Ink Heavy metals and non-renewable resources in ink. The alternative would be vegetable based inks however not used by all printers. Economic The economic downturn is the most evident with approximately 200 companies already going into administration with 3000 jobs lost. This is contributing to the high levels of unemployment the UK is facing. See Appendix 5 from PrintWeek.com which is the official website for the British Printing Industries Federation. Mitting, William, Unemployment hits 2.38m with thousands of jobs lost from print printweek.com 15 July 2009 Printing Paper rises Several major paper suppliers have announced price increases. Paper giant Sappi said it will raise the price of certain types of paper by at least 10% in March next year however Printing companies will find it hard to increase their prices as there is continual undercutting of prices to secure contracts. See Appendix 6 Morris, Helen, Paper manufacturers set to impose further price increase printweek.com 19 February Interest rate rising Small print firms could be hit by a further crush on borrowing. This is the result of a move by the Treasury to reduce its exposure to the EFG scheme. See Appendix 7. Energy and fuel rises The industry has high energy dependence from the machinery it uses, a majority of which is electrical. Tucker, Wesley, eHow Contributor, Challenges in the Printing Industry 31st May 2010 http://www.ehow.co.uk/list_6570986_challenges-printing-industry.html Social Do It Yourself With disposable income lower and a wide more diverse range of packages available, consumers can choose to print for themselves whether it be using templates available on Microsoft or Desktop Publishing etc. Technological Advancement in technology has an unavoidable impact in the industry. It is needed to survive and ahead of competition. A Marketing Week article reports that the trend of digital technology and printing will ultimately open up new markets. A Printing Impressions article and Converting magazine abstract explain that digital enhances image and quality, has a faster turnaround and saves costs. See Appendices 8,9 10. The internet is another technological factor. 73% of households in the UK have it with 30 million adults using it daily therefore an opportunity for the industry to exploit. See Appendix 11 which details the National Statistics of Internet access. The Printing Industry could use the internet as an online ordering tool which is a trend in demand. The internet could too be used as a medium, for example a campaign online could be enhanced with a printed one to match. See Appendix 12 which explains that the internet is not a threat but can be used as a complimentary medium. Ultimately all the factors would need to be strongly analysed and considered in order to survive in an environment which is rapidly changing. With regards to the Social Enterprise sector, they have a vital role to play in the countrys economic recovery as they tackle social unemployment and crime or environmental issues and still support financial growth. The survey in Appendix 13 found that despite the recession, social enterprises are twice as confident of future growth as small to medium enterprises, with 48% of social enterprises reacting positively as opposed to just 24% of SMEs. Since the economic downturn began, 56% have increased their turnover from the previous year whilst less than 20% have seen it go down. State of Social Enterprise Survey, Nov 2009, Social Enterprise Coalition http://www.socialenterprise.org.uk Firm and Marketing Analysis Strengths Latest Product Technology In House Professional Design System Competitive Prices Online Uploading Service Weaknesses Instability Limited to Employee Abilities Limited To Expansion Very little Cash flow Very Little Marketing Ability Resource Independent Opportunities Seasonal Greetings Cards T-shirt Printing Charity Fundraisers Postcards Threats Stable / Well Known Competitors Work Related Legislations Increase in at home Printing Struggling Economy Above is a SWOT analysis of PrintIT. Strengths include the latest product technology. PrintIT offer digital printing and An In House Professional Design Service which indicate they are advancing with changes in technology in what is a dominant trend in the industry. They also have an online uploading service which enables faster and more convenient printing for the enterprise and the customer. Weaknesses include very little cash flow and marketing ability. PrintIT have a small sum of  £300 per annum for their enterprise spending budget. Opportunities including seasonal greetings cards. A Keynote Market Focus 2008 report (Appendix 14) states that Christmas and New Year cards sector record the greatest sales in volume terms and a rapidly growing population will ensure volume and value growth. Other opportunities include T-shirt Printing which PrintIT could use in the future when they more business. Threats include increase in at Home Printing As mentioned earlier there are programs available to enable consumers to print for themselves. Current Marketing Activities From assessing PrintITs current marketing activities, they market in three ways: Via the Appleby PrintIT website, a quarterly newsletter and distribution of leaflets. According to a recent Measurement of Marketing Effectiveness report, managers now more emphasis on the marketing activities of the organisation. This trend is the aspiration to achieve sustainable profit and develop their own firm to compete harder. See Appendix 15. As explained earlier the Internet is used by a vast majority of consumers. PrintIT have a very detailed website with a lot of facitlies available including quote request, services provided, portfolio of work and a price list. This is good service accessibility and a competitive advantage over rivals in the area of Armagh, as main competitors TrimPrint and Instant Print do not have websites at current, therefore if a consumer was looking for a Printing firm via an online search engine PrintIT would be the only company to offer one. This is a marketing activity which is delivered better than local competitors. From an extensive review of the website there seemed to be no link from PrintIT to the AppleBy Trust. We feel as a charity and social enterprise there needs to be a stronger link between the two, this is vital. Newsletters are distributed to existing customers of PrintIT quarterly. This enables them to maintain a relationship with their current customers and act as a tool for customer loyalty and repeat business. Newsletters are valued and an approach which is popular among marketers. PrintIT newsletters have a corporate design and are informative in that they show clients who they are supporting by including Trainee News and Trainee of the Month features. It can be used as a marketing strategy to communicate offers, new features etc. Two newsletter articles (Appendices 16 17) explain how newsletters are being introduced by companies of all sizes to communicate with customers and best prospects and how they are credible for a company with a limited budget. PrintIT also distribute leaflets. This is a method of marketing which could be very effective for business as this could be a way of advertising the firm for those that do not know or are aware of it. To prevent customers disposing of it PrintIT could include a discount code or money off coupon for an extra incentive. Paper is PrintITs forestay therefore leaflets will be very cost effective for the business in distributing to consumers. They are too a good form of communication. Customer Analysis Demographics of customers show that PrintIT are used by local consumers, beauty salons, hairdressers, pizza places etc. These are small local companies which PrintIt should continue catering for however should consider extending their customer base to local communities, churches, schools and colleges. PrintIT could create a bigger public awareness by using sports events at schools etc to advertise the brand. A recent Segmenting Volunteer Fundraisers at a Charity Sport Event journal explains how Charitable organizations are increasingly using sport events as an approach to generate funds and raise awareness. Researchers have suggested that sport events are mainly attractive to volunteer fundraisers because they provide an opportunity to engage in two important activities at the same time. This could evitably increase PrintITs customer base Wood, Laura Snelgrove, Ryan Danylchuk, Karen, 2010. Segmenting Volunteer Fundraisers at a Charity Sport Event . Journal of Nonprofit and Public Sector Marketing, 22 (1) p38 Appendix 24 For churches, PrintIT could offer to print order of services for weddings and eulogies for funerals. Weddings and funerals are constant therefore printing would always be in demand. See Appendices 21 22 which show that the rate of weddings and deaths in Armagh was particularly high, and bigger compared to other areas in 2008. This would be an opportunity for PrintIt to exploit and use their service to generate more business. http://www.ninis.nisra.gov.uk/mapxtreme/InteractiveMaps/Population_Migration/mortality/atlas.html http://www.ninis.nisra.gov.uk/mapxtreme/InteractiveMaps/Population_Migration/marriages/atlas.html For schools and colleges PrintIT could also offer the service of printing for example school plays, PTA letters and also offer the service of printing coursework for students. In order to reach customers PrintIT could create and deliver a portfolio and welcome pack to the local communities etc to view the work PrintIT offers and does. Price V Quality PrintIt at present charge a low price for printing therefore this could give the impression to consumers that the quality is low therefore an increase in prices could generate thought of higher quality products being offered. PrintIt are a social enterprise and part of a charity fund therefore consumers will be willing to pay more if they know its for a charity linked brand. See Appendix 18 which explains how cause related marketing can in the short term boost sales immediately and why consumers are willing to pay more for a charity linked brand. Strahilevitz, Michal, The Effects of Product Type and Doation Magnitude on Willingness to Pay More for a Charity-Linked Brand, Journal of Consumer Psychology, 8 (3) 215-241 1999 Marketing Strategy From analysing all of the above and looking at alternative marketing perspectives the team concluded that rebranding the social enterprise PrintIT by creating a new name, logo and business slogan would be the most effective strategy. To provide further information on rebranding, recently rebranded charities were reviewed to enable the team to see the reasoning behind rebrand and also the strategy and approach used in doing so. Examples of Rebranding The first charity was The Printers Charitable Organisation It changed its name and introduced a new logo. The charity provides relief for aged or poor people who are or were printers or persons employed or formerly worked in the printing or publishing industry. http://www.fundraising.co.uk/newswire/2010/03/24/printers-charitable-corporation-pcc-rebrands-printing-charity (28 Nov) The corporation changed its name to reflect its desire to appeal to a wider group of people and their children in todays Printing, Publishing trade The corporation changed its name to The Printing Charity. They said that the word printing was inclusive but also built on their legacy of supporting people. http://www.theprintingcharity.org.uk/docs/PrintingCharityAR2009.pdf The logo which beolow incorporates the four CMYK printing blocks used in the colour printing process. Each block represents one of the four cornerstones: Homes, Help, Link and Futures. ::::Downloads:PrintingCharity.logo_.jpg The charity thought the new name and logo was critical to the people it was set up to support. The rebranding is also an attempt to raise the profile and increase the number of people it supports financially. Other charities who have rebranded include Help the Aged which rebranded to Age UK, Parkinsons Disease Society which rebranded to Parkinsons UK and Macmillen Cancer Relief which rebranded to Macmillen Cancer Support. This rebrand was very successful, the charity had been underperforming considerably and the rebrand enhanced awareness and helped with publicity. Research has shown rebranding can vary in price and is time consuming. http://www.thirdsector.co.uk/news/Article/994464/Charity-rebranding-change-vision-strategy/ PrintITs Rebrand From analysing PrintIT,a rebrand of the enterprise was decided. The original name does not specifically imply that it is supporting people with learning difficulties or that is it connected or originated from the AppleBy Trust. A suggestion is that PrintIT change their name to Print4Charity as this is simple and instantly indicates that the enterprise is a company printing for charity. Print4Charity has a meaning which is significantly different from the other traditional printing companies in Armagh and the surrounding area, is relevant to the enterprise and embeds it in the community. According to Hollensen 2003 the role of branding is to distinguish a companys offering and differentiate a particular product/service from its competitors. It creates awareness and helps with the promotion of the product/service. A brand is a complex symbol that signifies a range of ideas. Printing4Charity could strengthen the enterprises image with customers and communicate value. The rebrand is distinctive and has the potential to gain competitive advantage in the area as making a profit is a factor which is essential in keeping the enterprise up and running. Hollensen, Svend, Marketing Management, A Relationship Approach, 2nd Edition, Pages 409-410 From reviewing the enterprises website, newsletter and leaflets there is no distinctive logo and firm slogan. The enterprise strives to help disadvantaged people by providing vocational training therefore the team thought of an attentive firm slogan to match. Keller et al 2009 explains slogans to be those that are an extremely efficient means to build brand equity. Kotler et al, Marketing Management, European Edition, Pearson, Page 435 When designing the logo the fact that Print4Charity is part of the Appleby Trust was considered and that it gives disadvantaged people the opportunity to grow and flourish in real life work experience. Due to this the team created a logo and slogan that incorporates this: :PraÃÅ'ˆsentation_Logo_Leaflets:ThirdDraftPrintIt_Logo.jpg The new corporate colours used are green, yellow and red which the team felt indicated warmth and displayed professionalism. The Apples link the enterprise to Armagh as they are a distinguishing feature of the city. This could gain customer loyalty. The firm slogan A Chance to Ripen conveys emotion and connects with customers. According to Hollensen 2003 company slogans tell the firms story. Cost of Rebranding Rebranding can vary in price and be time consuming however the enterprise will benefit from it hugely in the future and could advertise the new brand via leaflets etc or use the buses the enterprise has to put the rebranded name no therefore this is a free form of advertising. Rebranding to Print4Charity is an opportunity to exploit and is a chance to really influence the point of the enterprise. Relaunching brand could sharpen the attention of existing and potential users Bradley, Frank, Marketing Management, Providing, Communicating and Delivering Value, Page 546 Other Marketing Strategies Other marketing strategies that were considered were publicity. The enterprise could get journalists from local newsletters and magazines to write an article about Print4Charity. See Appendices 16 17 which convey why newsletters are an effective form of communication. The enterprise should create an online social network presence in the form of Facebook, Twitter etc. See Utalkmarketing.com article in Appendix 20 which explains why social networks are valuable and important for business. The enterprise should also consider getting involved with the Social Economy Network. Its a membership based organisation that draws its membership from Social Economy organisations throughout Northern Ireland. It seeks to build, support and strengthen the Social Economy sector, it is too getting support and recognition by the Assembly. What Is Social Economy? As discussed earlier stronger connection with schools, local clubs etc and participation at local community and sporting events via trade exhibitions etc of the enterprises work. See Appendix 19 which conveys how a trade exhibition is a good way to market a company. Regarding pricing the enterprise should increase prices because as mentioned earlier consumers are willing to pay a little bit more if its for charity. The product range of the enterprise could be enhanced and broadened via printing seasonal greetings cards etc. See Keynote report as Appendix 14. In conclusion, if all the alternative marketing strategies were implemented PrintIT would see a rebrand to Print4Charity and have a vary of ways in promoting its service and receiving more business. These in effect will contribute more to the enterprises funds which would enable more expenditure for new technology etc in order to move forward and compete in what is a fast changing environment.

Thursday, October 24, 2019

jazz Essay -- essays research papers

Jazz is the kind of music that makes me want to do one of two things. Depending on the mood of the jazz, sometimes I feel like relaxing and just listening to the music and letting it run through me. Other times I feel like getting up and dancing as if I have not a care in the world. The jazz concert I attended on at SLO Brewing Company on October 6, 2001 inspired me to do both of these due to the variety used by the musicians in dynamic, rhythm, tempo, and many other aspects of music.   Ã‚  Ã‚  Ã‚  Ã‚  The group consisted of three individuals called the Anthony Wilson Trio. The instruments included an electric guitar, a percussion set, and an organ. The three sounds were creatively combined to make for a wonderful concert.   Ã‚  Ã‚  Ã‚  Ã‚  The first aspect of the music I recognized was the volume, or the dynamics. It ranged from forte during the climactic moments to mezzo piano during the calmer parts, but mostly remained in this range throughout the concert. There were also several instances of crescendo and decrescendo, which served to build up tension or slow the piece down, respectively.   Ã‚  Ã‚  Ã‚  Ã‚  The next element I discovered was the pitch of the music. Relatively speaking, I would estimate that the majority of the pieces were on the high side of the pitch, and therefore frequency, scale. The range of pitches was moderate, but as stated previously, mostly higher notes were used.   Ã‚  Ã‚  Ã‚  Ã‚  The rhythm and...

Wednesday, October 23, 2019

Assignment: Bias, Rhetorical Devices, and Argumentation

Assignment: Bias, Rhetorical Devices, and Argumentation The speech of Kane campaigning for Governor is full of bias. The bias starts from the opening seconds of the movie clip and continued through the speech. The man in the beginning of the movie clip demonstrated a bias in favor of Kane becoming Governor. These biases are created by labeling Charles Kane as a â€Å"friend of the working man† who is an ally of the under paid and under fed. This same Kane campaigner offers up a negative bias towards the opponent Jim Gettys by labeling his time in office as an â€Å"evil domination†. These same negative biases are continued by Kane himself, calling Jim Gettys â€Å"downright dishonest†. All of these negative claims are being made without any supporting facts. The first fallacy I noticed is that Kane is claiming to be a friend of the working man and lower class. The second is the claim that Kane has already won the campaign for Governor, and the campaign has not even started yet, which is a fallacy of false conclusion. The continued attacks on Jim Gettys are an ad hominen fallacy, because the attacks are towards Gettys not the argument at hand. The next fallacy I noticed is a circular fallacy or begging the question. Kane mentions that he wants to protect the under privileged, under fed, and under paid but quickly asserts that he is too busy to make any promises. Kane’s speech for Governor also contains a couple rhetorical devices. The first one I noticed is Kane putting extra emphasis on certain words and phrases, I believe this is done to imply something. The first time this is done is when Kane said â€Å"I made not campaign promises. † There was an extra pause or elaboration on the word â€Å"promises† implying the promises of his opponent were not kept. The next rhetorical device is when Kane said that he had more than hope, implying Jim Gettys has no hope or is hopeless. This type of rhetorical device is an antithesis. The next rhetorical device is of the same type. It is when Kane says he would make promises now if he was not too busy arranging to keep them. This is the contrasting of two separate ideas into one, single, phrase. There some good and some weak arguments and counter arguments made in this movie clip by the campaign man in the beginning and by Kane himself. The argument that Jim Gettys is evil and dishonest is countered by the statements that Kane is the ally of the common man. This is a good argument because of the passionate method used to deliver the arguments, which makes up for the lack of supporting facts. A weak argument is that every poll shows that Kane will be elected. This is weak because this would be very difficult to prove before an actual election event. There is nothing to back up this claim. Another argument made was at the end of the clip, Kane promises to set up a special committee to indict Jim Gettys for his wrong doing. This argument was made following the statement that Kane cannot make any campaign promises, this invalidates his own argument.

Tuesday, October 22, 2019

Maria Reynolds and the First U.S. Political Sex Scandal

Maria Reynolds and the First U.S. Political Sex Scandal Maria Reynolds is best known for her role in the United States first political sex scandal. As the mistress of Alexander Hamilton, Maria was the subject of much gossip and speculation, and she ultimately found herself embroiled in a blackmail scheme. Fast Facts: Maria Reynolds Known For: Mistress of Alexander Hamilton, an affair that led to the publication of the Reynolds Pamphlet and the United States first sex scandalBorn: March 30, 1768 in New York, New YorkParents: Richard Lewis, Susanna Van Der BurghSpouse(s): James Reynolds, Jacob Clingman, Dr. Mathew (first name unknown)Died: March 25, 1828 in Philadelphia, Pennsylvania Early Life Maria was born in New York City to middle-class parents. Not much is known about her early life. Her father, Richard Lewis, was a merchant and itinerant laborer, and her mother Susanna Van Der Burgh had been married once before. (Of note, Susanna’s sixth great-grandson would become President George W. Bush.) Although Maria wasn’t formally educated,  her letters to Hamilton show that she was marginally literate. In 1783, when Maria was fifteen, her parents consented to her marriage to James Reynolds, several years her senior, and two years later she gave birth to their daughter, Susan. The couple moved from New York to Philadelphia at some point between 1785 and 1791. James had served during the Revolutionary War as a commissary agent, alongside his father, David. In addition, he had a pattern of filing claims with the government for damages and losses accrued during the war. In one letter to George Washington, dated 1789, James Reynolds asked for a land grant. The Hamilton Affair During the summer of 1791, Maria, then twenty-three years old, approached Hamilton in Philadelphia. She asked for help, saying James had abused and then abandoned her for another woman. She begged Hamilton, who was thirty-four and married, for financial assistance so that she could return to New York with her daughter. Hamilton agreed to deliver money to her, and promised to stop by Maria’s boarding house to drop it off. Once Hamilton arrived at Maria’s Philadelphia lodgings, she led him to her bedroom, and the affair began. The affair continued for the summer and fall of that year, while Hamilton’s wife and son were visiting family in upstate New York. At some point, Maria informed Hamilton that James sought a reconciliation, to which she had agreed, although she had no intention of ending the affair. She then arranged for Hamilton to meet James, who wanted a position in the Treasury Department. Hamilton refused, and indicated that he no longer wanted to be involved with Maria, at which point she wrote again, saying her husband had found out about their relationship. Soon, Reynolds himself was sending angry letters to Hamilton, demanding money. In December 1791, Hamilton paid Reynolds $1,000 - a staggering sum at that time - and ended the affair with Maria. However, a month later, Reynolds surfaced again, and this time invited Hamilton to renew his romantic attentions towards Maria; she also encouraged Hamilton’s visits. Each time, Hamilton sent Reynolds money. This continued until June 1792, when Reynolds was arrested and charged with forgery and fraudulently purchasing pensions from Revolutionary War veterans. From jail, Reynolds continued to write Hamilton, who refused to send the couple any further payments. The Scandal Once Maria and James Reynolds realized there was to be no further income from Hamilton, it wasn’t long before whispers of scandal got back to Congress. Reynolds hinted at public misconduct, promising to testify against Hamilton, but instead vanished after being released from jail. By then, though, the damage was done, and the truth about the affair with Maria was the talk of the town. Worried that accusations of financial misdeeds could destroy his political hopes, Hamilton decided to come clean about the affair. In 1797, he wrote what would become known as the Reynolds Pamphlet, in which he detailed the relationship with Maria and the blackmail by her husband. He maintained that his wrongdoing was adultery, not financial malfeasance: â€Å"My real crime is an amorous connection with his wife, for a considerable time with his privity and connivance, if not originally brought on by a combination between the husband and wife with the design to extort money from me.† Once the pamphlet was released, Maria became a social pariah. She had divorced Reynolds in absentia in 1793, and remarried; her second husband was a man named Jacob Clingman, who was implicated along with Reynolds in the pension speculation scheme. To escape further public humiliation, Maria and Clingman left for England in late 1797. Later Years There are no details about Maria’s life in England, but when she returned to the United States years later, it was without Clingman. It is unknown whether he died, she divorced him, or she simply left. Regardless, she was using the name Maria Clement for a time, and worked as a housekeeper to a physician named Dr. Mathew, whom she later married. Her daughter Susan came to live with them, and enjoyed some degree of social status with her mother’s new marriage. In her later years, Maria cultivated respectability and found solace in religion. She died in 1828. Sources Alberts, Robert C. â€Å"The Notorious Affair Of Mrs. Reynolds.† American Heritage, Feb. 1973, www.americanheritage.com/content/notorious-affair-mrs-reynolds.Chernow, Ron (2004). Alexander Hamilton. Penguin Books.Hamilton, Alexander. â€Å"Founders Online: Draft of the ‘Reynolds Pamphlet’, [25 August 1797].† National Archives and Records Administration, National Archives and Records Administration, founders.archives.gov/documents/Hamilton/01-21-02-0138-0001#ARHN-01-21-02-0138-0001-fn-0001.Swenson, Kyle. â€Å"Americas First Hush Money Scandal: Alexander Hamiltons Torrid Affair with Maria Reynolds.† The Washington Post, WP Company, 23 Mar. 2018, www.washingtonpost.com/news/morning-mix/wp/2018/03/23/americas-first-hush-money-scandal-alexander-hamiltons-torrid-affair-with-maria-reynolds/?noredirectonutm_term.822b16f784ea.